IIN Black Friday 2024

To create a campaign that stood out in a saturated market, we embraced a bold aesthetic of black, white, gunmetal, and our powerful IIN red, guiding the viewer's eye to offers like discounted payment plans and holiday gift sets. Crafting compelling visuals for social and email, this project demonstrates my ability to deliver high-quality designs under tight deadlines, driving product visibility during the critical holiday sales period. Strong visual hierarchy ensured key messages stood out. This unified design approach created a consistent brand experience, driving conversions while reinforcing IIN's identity.